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Celebrate 70 Years Of Porsche History With “The Porsche Effect” At Petersen Automotive Museum

1939 Type 64 - 1939 Porsche Type 64 60K10 - The Porsche Type 64 60K10 is the progenitor of all Porsches and the foundation of the Porsche aesthetic. It was built to compete in the 1939 Berlin-Rome endurance race, which was canceled due to the outbreak of war. A mere three identical cars were built, each of which used a Volkswagen platform and a streamlined aluminum body designed by Erwin Komenda and crafted by Reutter. This car was reconstructed of major components from the second Type 64, which had been dismantled after World War II. Collection of Automuseum Prototype, Hamburg - Engine: 1.1-Liter Flat-4 - Horsepower: 40  - Top Speed: 90 MphImage Credit: Edmund Jenks (2018)


Celebrate 70 Years Of Porsche History With "The Porsche Effect" At Petersen Automotive Museum

Opening Saturday, February 3rd, 2018, “The Porsche Effect” in the Mullin Grand Salon will feature the German brand’s most historically significant street and racecars along with artifacts and historical documents, accompanied by an all-new Porsche Vault Tour showcasing some of the marque’s rarest vehicles.

Celebrating the worldwide impact of Porsche’s legendary machines, the Petersen Automotive Museum will present “The Porsche Effect” to the public on February 3rd. The new exhibit—organized in partnership with Porsche Cars North America and staged in the Mullin Grand Salon—will represent the most comprehensive Porsche display outside of Stuttgart. Museum guests will have a chance to see 50 of the brand’s most iconic cars both in the exhibition and in an all-new Porsche-dedicated vault tour in the museum’s underground treasury.


As one enters the main foyer of the Petersen Automotive Museum to attend "The Porsche Effect", one is greeted with side-by-side Porsche GT1-98s with the street version (here) on the left and race version on the right. The first ever presentation where both of these cars appear at the same venue let alone are this close together. Image Credit: Edmund Jenks (2018)


In the Vault, the bright orange Jägermeister Porsche 962C -117. The car left the Porsche Wessach factory in 1985. Brun Motorsport—a Swiss racing team that competed as a Porsche privateer team—purchased it as a chassis to replace another Porsche 962 that had been damaged. Once chassis number 962C-117 was assembled and put into service, Brun Motorsports raced the car in the World Sports Prototype Championship from 1986 to 1989. The car finished second in its class at Le Mans, and later was victorious at Spain’s Circuito Permanente de Jerez. It was also famous for an overall win as number 17 at Belgium’s 1000-km Spa-Francorchamps in 1986. After the 1989 racing season—and a very respectable career of 36 races that earned 23 top-ten finishes—the car was retired.Image Credit: Edmund Jenks (2018)

For seven decades, the Stuttgart based automaker has been overwhelmingly successful on racetracks and in dealership showrooms around the world, thanks to a combination of innovative engineering, an evolutionary design and the resulting dynamic brand that has inspired diehard fans for generations. “The Porsche Effect” features a collection of cars, historical documents and artifacts that will showcase the vehicles as kinetic art and illustrate the evolution of the brand itself—from early in the company’s engineering house beginnings through its modern-day road and race cars.

“Over a year in the making, ‘The Porsche Effect’ will capture the innovative and iconic spirit of Porsche, showcasing the marque’s many contributions to automotive engineering and the motorsports world,” said Peter Mullin, Chairman of the Board of Directors for the Petersen. “We are thrilled to share this incredible history with the public in an experience that both passionate enthusiasts and casual fans will surely appreciate and enjoy.”


Porsche Design Lounge and Stereo Display entertainment during the CRT television era. Image Credit: Edmund Jenks (2018)


Penthouse for your Porsche: This luxe Miami high-rise comes with a car elevator so you can drive right into your living room. A new skyscraper in the Miami skyline is a Porsche lover's nirvana. It's called the Porsche Design Tower and every inch of this Sunny Isles Beach high-rise is inspired by the sleek German sports car. It's even been described as a Porsche piston rising from the shoreline [ht: CNBC - video vignette HERE]. Image Credit: Edmund Jenks (2018)


From ‘The Porsche Effect’ poster display. Image Credit: Edmund Jenks (2018)


The showcase also features explorations into Porsche Design, Identification, and Culture ... complete with audio/visual presentations for one to immerse themselves in.  Image Credit: Edmund Jenks (2018)

"Within my responsibility I have at Porsche, none is greater than the commitment of looking after our great brand,” said Klaus Zellmer, President and CEO of Porsche Cars North America. “With that, of course, comes the compulsion to support and honor our rich heritage. When the Petersen Museum first suggested we work together on what has become “The Porsche Effect,” I immediately saw the mutual benefits to both.  We are looking forward to sharing the story of Porsche through rare and seldom seen artifacts and display elements, in addition to some of the most iconic cars or all time.”

Some of the vehicles on display include the 1939 Berlin-Rome Type 64 race car, a 906 race car, the 919 endurance racer, the Petersen Collection’s 901 and Continental, a rare model “X83” Turbo S Flachbau 964, a rally-spec Type 953 911, the world-beating Gulf 917K, the Jägermeister 962, the legendary Porsche 935 K3 Le Mans winner belonging to Petersen vice-chairman Bruce Meyer and more. On exclusive loan from The Porsche Museum will be the 928 H50 study, a rare four-door prototype of the 928.


The back sweep wall showcase that features some of the most winning and iconic racecars produced by Porsche combined with music and moving graphic display that highlights the accomplishments of each of the platforms displayed. Breaking up the string of cars are engines as they evolve through the ages. Image Credit Edmund Jenks (2018)

VIP ticket holders may receive access to the museum’s exclusive Penthouse Lounge. VIPs may also be offered a limited-run poster, copies of limited-edition Porsche literature, and a tour of the Porsche vault.

The exhibit will run through January 27, 2019. Those interested in attending - purchase tax-deductible general admission and VIP tickets on www.petersentickets.org. For more information on “The Porsche Effect” or about the Petersen Automotive Museum, please visit www.Petersen.org.
The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity. The Museum is located at 6060 Wilshire Boulevard (at Fairfax) in Los Angeles, California, 90036. Admission prices are $16 for general admission adults, $13 for seniors and students with ID, $8 for children ages 3 to 12. Active military with ID, personal care attendants and children under three are admitted free. Museum hours are 10 a.m. to 6 p.m. For general information, call 323-930-CARS or visit www.petersen.org.

... notes from The EDJE

TAGS: Petersen Automobile Museum, The Porsche Effect, Dave Engelman, Bruce Meyer, Dr. Ferdinand Porsche, Porsche Cars North America, Inc., The Vault, Porsche Design, culture, The EDJE